{"id":15915,"date":"2022-05-29T15:08:03","date_gmt":"2022-05-29T15:08:03","guid":{"rendered":"http:\/\/squireslair.com\/?p=15915"},"modified":"2022-05-29T15:08:03","modified_gmt":"2022-05-29T15:08:03","slug":"the-phantom-menace-marketing-invasion","status":"publish","type":"post","link":"http:\/\/squireslair.com\/?p=15915","title":{"rendered":"The Phantom Menace Marketing Invasion"},"content":{"rendered":"<p>The release of Star Wars Episode 1: The Phantom Menace in 1999 was preceded by what is still the biggest movie marketing campaign of all time.  Billions of dollars in deals were made between George Lucas and a number of other big brands including Pepsi, Hasbro, Apple, Lego and more covering toys, games, make up, books and comics and a whole lot more.  In this video we attempt to break down the ins and outs of the entire deal that really began in 1977.  Plus maybe I drink a really old Pepsi.  Thanks for watching!<\/p>\n<p>Check out BigSandwich.co for early videos and bonus podcasts<br \/>\nShadows Of The Empire Retrospective \u25ba https:\/\/youtu.be\/obumGmfRHuc<br \/>\nThe Star Wars Trilogy Special Edition Retrospective \u25ba https:\/\/youtu.be\/obumGmfRHuc<\/p>\n<p>James&#8217; Twitter \u25ba http:\/\/twitter.com\/mrsundaymovies<br \/>\nMaso&#8217;s Twitter \u25ba http:\/\/twitter.com\/wikipediabrown<\/p>\n<p>Edited by Matt \u25ba https:\/\/twitter.com\/Resdolph<\/p>\n<p>SUBSCRIBE HERE \u25ba\u25ba http:\/\/bit.ly\/1IQB3kh<\/p>\n<p>TWP Itunes \u25ba https:\/\/podcasts.apple.com\/au\/podcast\/the-weekly-planet\/id718158767<\/p>\n<p>TWP Direct Download \u25ba https:\/\/play.acast.com\/s\/theweeklyplanet<\/p>\n<p>TWP YouTube Channel \u25ba https:\/\/goo.gl\/1ZQFGH<\/p>\n<p>Patreon \u25ba https:\/\/patreon.com\/mrsundaymovies<\/p>\n<p>Amazon Affiliate Link \u25ba https:\/\/amzn.to\/2nc12P4<\/p>\n<p>T-Shirts\/Merch \u25ba https:\/\/www.teepublic.com\/stores\/mr-sunday-movies<\/p>\n<p>#StarWars #ObiWanKenobi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The release of Star Wars Episode 1: The Phantom Menace in 1999 was preceded by&hellip;<\/p>\n","protected":false},"author":0,"featured_media":15916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[28,1897,1896,1898,1899,1418,1981,2,1900,1894,1901,1902,3,1895,1892,1891,1893,291,1890],"_links":{"self":[{"href":"http:\/\/squireslair.com\/index.php?rest_route=\/wp\/v2\/posts\/15915"}],"collection":[{"href":"http:\/\/squireslair.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/squireslair.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/squireslair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15915"}],"version-history":[{"count":0,"href":"http:\/\/squireslair.com\/index.php?rest_route=\/wp\/v2\/posts\/15915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/squireslair.com\/index.php?rest_route=\/wp\/v2\/media\/15916"}],"wp:attachment":[{"href":"http:\/\/squireslair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/squireslair.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15915"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/squireslair.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}