A recent Variety article highlighted the struggle Disney are currently facing in bringing in Gen Z men. It seems as if for all their purchasing of huge IP brands like Star Wars, Marvel, Alien, Percy Jackson, Willow, X-Men, Indiana Jones and Artemis Fowl hasn’t done a darn thing to entice those born between 1997 and 2012. So what is the answer? Honestly we don’t know but we’re certainly talking about it in this video
https://variety.com/2025/film/news/disney-marvel-lucasfilm-gen-z-1236494681/
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