The release of Star Wars Episode 1: The Phantom Menace in 1999 was preceded by what is still the biggest movie marketing campaign of all time. Billions of dollars in deals were made between George Lucas and a number of other big brands including Pepsi, Hasbro, Apple, Lego and more covering toys, games, make up, books and comics and a whole lot more. In this video we attempt to break down the ins and outs of the entire deal that really began in 1977. Plus maybe I drink a really old Pepsi. Thanks for watching!
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Shadows Of The Empire Retrospective ► https://youtu.be/obumGmfRHuc
The Star Wars Trilogy Special Edition Retrospective ► https://youtu.be/obumGmfRHuc
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